Friday, 27 February 2009

Love Your Heart success

Yorkshire-based thermal and fashion brand, Damart is helping to fund ground breaking research into heart disease through sales of its limited edition t-shirt.

Last year Damart raised more than £6,000 for Leeds-based charity, Heart Research UK. The money raised will help the research and development of an Intelligent Ventricular Assist Device (iVAD), which will help patients suffering from heart disease.

The iVAD works in conjunction with the heart to improve its effectiveness by operating as an artificial muscle wrap, squeezing the ventricles in synchrony. This is the biggest research project funded by Heart Research UK and could revolutionise the way heart failure is treated for thousands across the UK.

Damart's ‘Love Your Heart’ campaign was fronted by Susan McFadden, the star of West End hit musical Grease. Susan said: “I was thrilled to be part of Damart's campaign to raise money for Heart Research UK and the fantastic work they do. Many women are unaware that cardiovascular disease is their main killer and that is why I supported this positive campaign.”

Damart's marketing director, John Bottomley said: “We are delighted to be working in partnership with Heart Research UK. The majority of our customers are women and they do not seem to realise how at risk they are from heart disease, particularly as they grow older. With this campaign we hoped not only to raise as much money as possible for research, but also to increase awareness about the disease in order to help our customers, staff and women around the UK look after their hearts.”

Barbara Harpham, national director of Heart Research UK, said: “To have Damart's support is fabulous. Heart disease touches so many people’s lives, some people are born with it and others develop it later in life, often through making unhealthy lifestyle choices. In fact around 270,000 people have heart attacks in the UK every year – that’s one every two minutes - and 1.6million people live with heart disease everyday. The money raised from this campaign will fund pioneering research to improve the treatment and techniques available.”
Following the success of Damart's limited edition t-shirt last year, plans are already underway for a new look t-shirt to be available online from March. This year’s t-shirt, which has been modelled by Hollyoaks star Sarah Jayne Dunn (Mandy) will be available from Damart's website or by calling 0871 882 1111. All profits from the sales of the t-shirt will be donated to Heart Research UK.