Damart has donated 1,000 coats to ITV’s Daybreak programme’s Donate a Coat appeal launched this week.
We contacted the programme after seeing the appeal and the team pulled out all the stops to put together a thousand coats from the warehouse for delivery to The Salvation Army.
Damart’s marketing director, John Bottomley said: “Colleagues who saw the appeal asked if we could help in any way and we decided we wanted to do something to really help boost this simple but effective appeal. No-one should be cold in winter and so we agreed to donate a thousand coats which we know will make a real difference as temperatures drop in the coming weeks.”
Major Ray Irving, Territorial Social Services Secretary for The Salvation Army said: “We really appreciate the generosity of Damart staff. The Salvation Army has a long history of offering practical support to people who are vulnerable or in need and this donation will make a real difference to people struggling to make ends meet this winter.”
The idea behind the project is quite simple. Recent research shows that more than 1.2 million people over 60 in the UK agree that having a warm coat is a good thing during winter.
Daybreak’s appeal is aimed at helping those on low incomes who struggle to afford adequate winter clothing.
Donations of coats will be accepted at more than 150 Salvation Army drop off centres around the UK. People can also donate coats to 340 ASDA stores that have Salvation Army-branded clothing banks.