Thursday, 28 April 2011

Be Bold in Wide Stripes



As all fashionistas are aware, bold stripes are the spring thing. For those who don’t quite have the budget for Prada or Jil Sander get the look without having to smash the piggy bank with Damart’s fab Flounce Cardigan.

This spring/summer wardrobe must-have is available in Black Stripe or Mandarin Stripe - or Black or Ecru for those not quite brave enough to strut out in stripes!

Wednesday, 27 April 2011

Doctor Who Conquers America in Thermals!


Matt Smith and the rest of the Dr Who cast are out in America at the moment, filming part of the show in Arizona. And you'll never guess what The Telegraph's journalist, Benjamin Cook found out whilst interviewing the Dr....he likes to wear thermal underwear!

Thermals and Arizonian weather probably don't mix very well, but as Matt is used to filming in the cold climates of Cardiff, we're not surprised that he went to America prepared!

The full article is available here:


Make sure you're ready for the cold wherever you are and shop from Damart's extensive range of thermals.

Tuesday, 26 April 2011

Pleats are the hottest trend this summer!



It seems like we’ve found our ‘must-have’ item for the summer: our gorgeous, bang on trend pleated skirt is flying off the shelves proving its fashion credentials for the season.

The latest fan of many is renowned fashion blogger, Daisy Chain Dream, who rose to the style challenge and told us exactly how we should be wearing pleats this season.

Daisy Chain Dream paired her navy version with a simple green vest top, but with three other lovely colours available then the choice really is yours.

www.adaisychaindream.blogspot.com

Another fashionista, StyLAURistA is also amazed by her Damart find! She's opted for the shorter style and teamed it with a nautical inspired top - very on trend!

http://stylaurista.blogspot.com/

Wednesday, 20 April 2011

Summer has arrived!

Britain has been taken over by the sunshine this week and it's finally time to ditch your winter wardrobe! The weather is predicted to stay warm and sunny for at least the next couple of weeks, so make sure your summer outfits are ready to go! Bright fresh colours are key and Damart's holiday shop is jam packed with on trend  summer ideas.

One of our favourites is this Lace Detail Tunic - available in 3 colours, aqua, white and fuchsia. Perfect for a relaxed chic look that can be worn day or night.


Tuesday, 5 April 2011

London College of Fashion re-styles Damart


Damart has just completed a fabulous partnership with students from London College of Fashion to re-style clothes from our current collection.

The students on the Graduate Diploma in Fashion Media Styling course were given the challenge of styling Damart to fit the style of a particular magazine.

Our marketing director, John Bottomley said: “We thoroughly enjoyed working with the students on this project and were delighted with the results. Although the shots may seem a little extreme for Damart, they show what can done if looked at from at different viewpoint and this is very important for any company to keep their brand and look fresh.”

Exciting pictures to come - watch this space!