Friday, 29 June 2012

Behind the scenes of our 2012 Pink Vest photoshoot...

After months of preparation and hard work, our 2012 Pink Vest campaign was topped off with our celebrity photo shoot which took place on Monday.  As I’m sure you already know by now, our 2012 Pink Vest is modelled by the lovely Kate Thornton!

The shoot kicked off at 2.30pm where a very smiley Kate went into hair and makeup ready for her close up. Also on hand were the lovely team from Breast Cancer Campaign, John Bottomley, Damart’s Marketing Director and two Damart competition winners, Julie and Rachel who had successfully guessed who the celebrity would be.

The Pink Vest fitted perfectly and Kate soon set to work in front of the lens.  After completing a few simple profile shots, the fun soon began when the team had to expertly chuck balloons and Breast Cancer Campaign ribbons at Kate without getting in the shot.  More difficult than it sounds….


After many attempts we got the shots that we needed and the job was done!
A big thankyou to Kate Thornton, who took time out of her busy schedule to model our vest and support this worthwhile campaign. 

Keep your eyes peeled for our Pink Vest which goes on sale in September from   From £16, available in sizes small, medium, large and extra large with £4 donation made to Breast Cancer Campaign from each sale.

Tuesday, 19 June 2012

Record sales for Damart’s Diamond Jubilee Commemorative Pieces

With all the exciting Jubilee celebrations now over, we are delighted to announce record sales of our exclusive Diamond Jubilee cup and saucer and commemorative porcelain plate which were offered to our most loyal customers at a special reduced price, in the run up to the Jubilee.

With a RRP of £40 each, an astounding 16,000 sets of the porcelain Diamond Jubilee cup and saucers with matching souvenir gift box were sold, resulting in them completely selling out before the weekend celebrations had even begun!  A further 9,000 Diamond Jubilee commemorative plates were also sold and shipped out to customers all over the UK.

We hope you all enjoyed the Jubilee celebrations.  Here’s to the Platinum Jubilee in 2022!

Monday, 18 June 2012

Dress to impress at Royal Ascot

With Royal Ascot kicking off tomorrow, fashionistas up and down the country are donning their finest frocks in preparation for one of the year’s most stylish events. If you’re still on the lookout for the perfect outfit, why not dress to impress with Damart’s affordable SS12 range which is set to get you noticed in the royal enclosure.

This season, Damart have the perfect combination for summer days out. For those looking for a simple yet chic look, Damart’s black Jersey Maxi Dress is a must-have at just £35. Demure and stylish, this glamorous full-length dress will flatter any figure thanks to its wrapover front and empire line cut. 

Compliment this dress with stylish, bold accessories such as Damart’s Beaded Choker. At just £12 this statement necklace will add a splash of colour to any outfit thanks to its vibrant range of shades including coral, sand or turquoise.

With Britain’s unpredictable weather and organiser’s stringent new style rules stipulating that shoulders are covered, Damart has the perfect accompaniment to finish off your Royal Ascot look. At just £45, Damart’s stylish Waterfall Jacket adds a romantic, feminine twist to any outfit and is available in white, linen and black. With its feminine tailoring and waterfall lapels this versatile jacket really is a summer must have.

Thursday, 14 June 2012

Festival Thermals

It may be raining outside, but festival season is finally here! Whether it’s Bestival, Reading and Leeds or T in the Park, you’ll have to make sure you pack for the possibility of all weather conditions.

Given the unpredictable British weather, Damart’s thermals are a festival essential. Thin and lightweight, Damart’s famous thermals provide warmth without chunky layers, leaving you with more precious space in your backpack. What’s more, Damart have designed their thermals with fashion in mind, so you can be warm and well-dressed all at once!

Damart’s thermal tops and vests are perfect as a thin yet warm base layer for cold days and nights. Or, if you’re lucky enough to get sunshine, they can be worn alone; with their pretty embroidered detailing nobody will know you’re sporting thermals! Our lace effect leggings are a great substitute for conventional leggings or tights, providing a warm and stylish accompaniment to cute sundresses or summery skirts.

Shop all Thermals >

Friday, 8 June 2012

Damart’s AW12 range – a sneak peek behind the scenes!

Summer may have only just begun, but here at Damart we’re already looking ahead to Autumn/Winter! We’re absolutely thrilled with our AW12 range, and can’t wait for everyone to see it. We’ve created an on-trend, versatile and affordable range for the everyday woman – and it’s the perfect reason to look forward to winter! This week we were shooting the look book, and thought we’d give you a sneak preview of a few new pieces with these behind the scenes shots.

The photos came out really well; we hope you’re as excited for the new range as we are!

Thursday, 7 June 2012

How to do Harem Pants?

Harem pants are an up and coming fashion trend.

Here's the Harem low down!

Right fabric
Some fabrics will drape more elegantly than others; silky texture woven fabrics look a lot more stylish when compared to heavy cotton, linen and jersey fabrics.

The drop crotch folds
Harem pants that sag in the centre half way down your legs are not a good look. Make sure that the folds are falling neatly rather than in a sloppy manner.

Wear the correct top
Shorter tops help people to see that your pants are deliberately billowing. Keep the whole look simple, as the pants are the feature;  whatever you do, defining the waist is key to successful wearing of harem pants.

Keep jewellery to a minimum
One elegant piece around the neck and possibly some bangles.

Wear heels
This will give you the added height and it also slims down the leg as the harem pants billow. Flip-flops are a no-no.